Sue Kassirer, in her capacity as executive editor, works closely with Breakfast Serials authors and illustrators and edits the serializations to achieve the highest literary and entertainment value. Prior to coming to Breakfast Serials, she worked as a senior editor at HarperCollins. She has also held editorial positions at Simon & Schuster, Viking-Penguin, and Random House, among other publishers. In addition, Ms. Kassirer has written and published many books for children.

Professor Cipriano Cardenas is the Spanish editor for bilingual Breakfast Serials editions published in the U.S. and distributed internationally. In this capacity, he reviews Breakfast Serials manuscripts for cultural identity and translates the contents.

Professor Cardenas is chair of modern languages and associate professor of Hispanic literature and translation studies at the University of Texas at Brownsville. In addition, Professor Cardenas is on the editorial board of the Novosantanderino literary journal and is a published poet and short story writer.

Jeff Schaich creates the brand look and feel for all Breakfast Serials printed and Web-based marketing efforts. He strives to create and maintain a fresh and on-brand look for all of Breakfast Serials design needs. Jeff draws from his 14 years of design and art direction experience in both large advertising agencies and small boutique design firms here in Colorado and the Washington D.C. area. His work has been recognized in award shows and magazines such as The One Show New York, AIGA, Richmond Art Directors Club, and Creativity, Print and How magazines.

Loretta Melhado provides research expertise as she completes her masters program at University of Denver in Library and Information Science. Specifically she is researching various segments of the marketplace to identify early adopters, associated with Fortune 500 companies. Loretta draws upon her business background in investment management to facilitate bringing Breakfast Serials’ new method of Imprinting to the market.