Last year (fiscal 2004-2005), Breakfast Serials moved 17 original serials into the daily lives of 35 million people (measured as paid circulation) and penetrated 52% of all U.S. counties. In comparison, according to Nielsen Bookscan, which tracks sales from major booksellers, only 2 percent of the 1.2 million unique book titles sold in 2004 had sales of more than 5,000 copies.