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 When information isn't enough, Breakfast Serials is there with stories that come from the imagined life—powerful stories that capture and sustain audiences. Breakfast Serials builds such audiences with original serials. Our serials are continuing stories told in successive installments for an average of 16 consecutive weeks. To accelerate our audience—building capability, we collaborate with daily and weekly newspapers. We do so because newspapers are accessible and portable, and on a typical weekday 52% of adults read a newspaper. Those same adults, on average, spend 26 minutes reading 58% of that newspaper, reports the Newspaper Association of America. On an annual basis, Breakfast Serials licenses more than 630 original illustrated serials to newspapers worldwide—the aggregate of which represents an audience of more than 35 million. Presented quarterly, the Breakfast Serials brand of serial reaches more than 11 million individual consumers—compounded weekly for the length of serialization. |
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